When adding an Analytics Integration Flowstep, there are a few pre-populated templates you can choose from, including one for Google Analytics (GA). This integration automatically uses parameter names used by Google Analytics to computer-read where a page visit originates from: UTM.
In this template, you can choose the parameter values for the parameters: utm_medium, utm_campaign, utm_source, utm_content, and utm_term. You can select every value you want; static, dynamic, or a combination of the two.
- If you need to overwrite UTM parameters that, i.e., your source system sends out, check the box for 'Overwrite existing parameters'.
- If you need more than the pre-populated parameters, you can select 'Custom' as the analytics type in a separate Analytics Integration Flowstep.