HTML (Hypertext Markup Language) is a standard markup language used to create web pages and other documents that can be displayed in a web browser. It consists of a series of elements, or tags, that describe the content and structure of a document.
To use HTML in an email template, you will need to write the HTML code that defines the structure and content of the email. This can include elements such as headings, paragraphs, lists, links, and images.
Once you have written your HTML code, you can use it to create the email template by placing the code in the body of the email message. You can then send the email as you would any other email, using an email client like Microsoft Outlook or Gmail.
It's important to note that not all email clients support all HTML elements, so it's a good idea to test your email template in a few different email clients to ensure that it is displayed correctly.
Limitations of HTML in email
There are a few limitations to using HTML in emails:
Limited support for CSS: While most email clients support some basic HTML and CSS, they do not support all CSS properties. This can make it difficult to achieve complex layouts and styling in emails.
Limited control over formatting: Different email clients display HTML emails differently, which can make it difficult to control the exact appearance of an email.
Spam filters: Some spam filters may block or mark as spam emails that contain certain HTML elements or keywords.
Accessibility: Not all email clients support HTML accessibility features, which can make it difficult for users with disabilities to access the content of an email.
HTML can be a powerful tool for creating effective and visually appealing emails. Still, it is important to be aware of these limitations and to test your emails in various email clients to ensure they are displayed correctly.